Activision have announced that Call of Duty: Advanced Warfare is the biggest entertainment launch of the year, beating not only all other video games, but also the biggest movies, music and books launched in 2014. This is a familiar story as has happened in the past with other previously highly anticipated editions of Call of Duty.
“Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined,” said Bobby Kotick, CEO of Activision Blizzard. “Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.”
“We poured our hearts into making Call of Duty: Advanced Warfare an epic ride and we are pleased with the performance,” said Eric Hirshberg, CEO, Activision Publishing, Inc. “Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.”
Activision also confirmed that Call of Duty: Advanced Warfare is the highest-selling digital launch in console history according to Xbox Live, PlayStation Network and internal Activision estimates.
Engagement for Sledgehammer Games’ newest entry to the franchise is based on statistics from the first week after launch according to internal estimates, with gamers playing more than 370 million online matches in its first week of release and levelling up over 200 million times in Advanced Warfare online multiplayer mode.
Whilst specific sales information was not provided for Call of Duty: Advanced Warfare, we’re sure it sold shit-loads and no doubt Activision will reveal the millions in due course.