Capcom, being the good ol’ folks that hey are have partnered with the UK charity: Campaign Against Living Miserably (CALM) for the release of Street Fighter X Tekken in the UK.
CALM was set up to reduce the high suicide rate amongst men under 35 (not by losing a few kicks on Streetfighter) but getting more serious, suicide is currently the single biggest killer of young men in the UK. Men are three times more at risk of suicide than young women – in 2010 75% of suicides were men.
Since CALM’s launch in Merseyside in 2000, suicide numbers in young men in the Merseyside area have fallen by a massive 55%, and now having opened an office in London, the charity has expanded its operations UK wide. CALMzone Coordinator, Simon Howes said of the partnership.
“Fresh from our work with TOPMAN and Creamfields, CALM is delighted to be working with the team behind Street Fighter X Tekken. Our partnership shows how the gaming industry can work for social good; it enables positive messages and innovative campaigns like CALM to engage with massive audiences in a dynamic way that could literally save lives.”
Capcom will be holding two eBay charity auctions to raise money on behalf of CALM; the first will see 30 exclusive character prints signed by the legendary games producers Ono-san (Street Fighter) and Harada-san (Tekken) being auctioned off.
The second auction will see a very limited number of tickets to the Street Fighter X Tekken Grand Final event. The highest bidders will be joining a private media launch for the game in central London.
100% of funds raised by each auction will be donated to CALM – http://www.thecalmzone.net
On an ending note, please keep in mind should you have even considered suicide in your mind just once, past, recently or maybe in the future – nothing stays the same forever, and no matter how bad a situation – talking about it will make you see things in a different light… don’t bottle it up, bite the bullet and let someone know how you feel…
…and remember also to check your balls after a shower once a month too, there’s another killer among us!