Michael Peterson, North American Marketing Director for Thrustmaster, gives us some insight on what it’s like to produce a booth at E3 and what it takes to survive such a huge show. As a dynamic and hyper productive marketing lead. He is no stranger to hard work and tenacity. E3 is one of the largest shows in the gaming industry and it is not for the faint of heart. But the excitement and rewards of doing such an amazing show are amazing. Check out his take on E3 and his process and stay tuned for more E3 coming your way.