Have you fancied yourself as a music video star? Want to couple that with starring in Activision’s new Guitar Hero Live game? They are doing exactly that, with the only downside being it’ll be to an Ed Sheeran track.
Crowd-sourcing at it’s finest will be achieved through Guitar Hero TV Star, a mobile app initiative through musical.ly, and will invite players to lip-synch to sections of Ed Sheeran’s hit, Sing.
The result will be a world premier, user-generated music video for the track in GHTV.
Activision’s CMO, Tom Ellis;
Guitar Hero Live gives you the thrill of being a rock star by playing in front of real crowds or awesome music videos, so we wanted to give fans the opportunity to become stars of their own music video that will be featured and playable in the game. This is something that has never been done before and we believe it is the perfect way to celebrate the launch of the game. With GHTV, the game’s online playable music video network, we can deliver all kinds of gameplay experiences that just weren’t possible in the past. To put real fans into a video that people can play along to in the game is an expression of the innovation that we have built into Guitar Hero Live and we’re excited for fans to play along, and sing along, to the music.
Do you want to know more? Visit Guitar Hero’s official site here for further details, but hurry, you’ll only have until the 25th of October to submit your lip-synch.
Guitar Hero Live is set for curtain-up on the 23rd of October.