There are only a couple of weeks until the newest and probably most anticipated edition of the Guitar Hero franchise hits the shelves. Activision Publishing have hit the campaign trail hard with a live action trailer directed by veteren comedy director, Jonathan Krisel.
The Win the Crowd trailer stars Lenny Kravitz and actor James Franco and follows them in an axe-off to see who is truly the king of the music festival circuit in Guitar Hero Live. The trailer features Kravtiz’ best known track, “Are You Gonna Go My Way”, which is also playable in the game.
This marks the start of the release campaign for the title, so expect a few more of these releases in the next few weeks as the run-up to release day intensifies.
Activision’s Tom Ellis had this to say on the beginning of the launch campaign;
Guitar Hero Live gives you the chance to live out your rock star fantasy in front of a real audience that reacts to how you play, so watcing James Franco and Lenny Kravitz challenging each other to win the crowd in the game brought excitement to life in a really cool way. Some of the best moments captured on film were purely spontaneous between James and Lenny. They had great chemistry and had a lot of fun with the game. We just let them loose.
You’ll be able to get your sticky fingers on Guitar Hero live on October the 23rd in the UK and I for one, cannot wait.