IGN Xbox LIVE App launches in UK

IGN Entertainment has today launched their brand new media app on the XBOX LIVE online entertainment network in the UK.

Offering the best in global and local IGN content, today’s launch follows the IGN app’s highly successful North American debut earlier this year. The IGN app will offer Xbox LIVE Gold subscribers instant access to a host of exciting gaming-related content, including previews, guides, videos and live streams of exclusive game presentations and industry events such as E3 and IGN’s fast growing pro-gaming league, the IPL, as well as game walkthroughs and IGN’s extensive catalogue of popular shows, including “The Daily Fix”, “IGN Live Presents” and “Rewind Theater.”

Rich Keen, International Publishing Director, IGN Entertainment said:

“Gamers across Europe have been eagerly awaiting the arrival of the IGN app on Xbox LIVE and we’re excited to offer them the very best of our global video content with a local flavour – straight from their TV. IGN’s mission is to reach gamers wherever they are, across all platforms, services and devices.”

“We’re seeing usage of video, TV and film apps on Xbox LIVE increase 140% year on year,” adds Rohan Oommen, General Manager of Xbox LIVE (EMEA). “As one of several new European apps set to debut across the region (including Absolute Radio in the UK, SPORT1 in Germany; and TV3 in Spain, amongst others), we welcome IGN to our service as Xbox LIVE continues to cater to all its users’ information and entertainment needs.”

The IGN app is now available on XBOX Live in UK, Germany, Austria, Switzerland and USA, with further countries to follow over the coming year.

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