British indie rock band, the Kaiser Chiefs, has been announced as ambassadors for the “Xbox Summer Stadium” sports and entertainment campaign currently live on Xbox until 12th August 2012. As part of their role the band have pledged their support to Microsoft’s charity partner, Right To Play, as well as encouraging fans to take part in donating to a great cause.
The Kaiser Chiefs have joined Right to Play Athlete Ambassadors including UK High Jumper, Martyn Bernard, and Red Bull Cliff Diver, Blake Aldridge, to deliver a special message asking fans to unite in the virtual world and support the charity. Later tonight (16/06/2012) at 6 pm BST, fans across Europe are invited to take part in the 100m dash on Xbox Kinect Sports game and help break a Guinness World Record for the most people in an online race. Participants will not only have the chance to be record breakers, but Microsoft will also donate funds to Right to Play each time a person is taking part.
Sport fans will also have the chance to represent their countries in weekly online tournaments, as well as watch the world’s greatest sports events on Xbox LIVE’s entertainment applications. The Xbox Summer Stadium campaign will culminate with an exclusive and intimate gig by the Kaiser Chiefs broadcast on the closing weekend of 10th August 2012. Xbox Gold members can watch it exclusively on Xbox LIVE via the MUZU.TV entertainment app as well as win tickets to attend the gig.
The donation site is now live, full details on how to donate and take part in Guinness World Record attempt can be found at www.xbox.com/right-to-play.