Today, Microsoft announces a charitable sponsorship programme in partnership with Right To Play, a leading international children’s sport and play charity, which will see Microsoft provide much-needed funds and products for Right To Play activities internationally. The partnership consists of a cash donation to the charity along with donated Microsoft hardware and software products.
In addition to cash, hardware and software collectively valued at over $1 million, as part of the 2012 sponsorship package, Microsoft staff will be invited take part in various fundraising initiatives for the charity, along with integrated marketing activities across the Xbox brand, including:
- Incorporating Right To Play into Xbox’s forthcoming pan-European summer sports campaign on Xbox LIVE
- Undertaking ‘Game with Fame’’ with Right To Play Athlete Ambassadors for fundraising
- In a cause marketing first for Microsoft, Right To Play branding will feature in Kinect Sports: Season Two Basketball DLC (due for release on April 2nd)
- Providing consoles and Xbox-based lessons for Right To Play’s ‘Play Day’ events in underprivileged UK areas.
Geographically, the sponsorship package will support Right To Play’s programmes around the world. With Right To Play operating in more than 20 countries across Africa, Asia, the Middle East, and South America as well as having fundraising offices in the UK, Norway, Netherlands, Switzerland, Canada and the United States.
For more information on Right to Play or to get involved, visit this direct link