No – we’ve never heard of them either, but in an announcement today, OneBeat.tv has informed the media that they have partnered with Microsoft to bring an App to the Xbox LIVE dashboard. Specifically “designed to provide electronic dance music (EDM) fans with a direct connection to the worldwide ecosystem of EDM culture,” the app will feature a mix of OneBeat original series along with live streaming performances featuring top EDM artists.
The OneBeat entertainment app is one of the first, large-scale channels devoted to the global phenomenon that is EDM – one of the fastest growing genre of music, with seven of the top ten tracks streamed in 2012 coming from the EDM category. Original programming on the OneBeat app will include shows and news focused around EDM lifestyle, DJs, music festivals, fashion, travel and fans.
The ad-supported app will be available to users around the world for free when it launches in the Spring of 2013 on Xbox LIVE