As far as I can remember, GAME have always been on hand to sell the latest games and preorders to those that attend EGX – now Amazon has muscled in on the action.
The show returns to the NEC in Birmingham this year, taking place between September 22-25 and rather than just sell punters a gaming fix, Amazon are helping to market EGX, pushing adverts via their website, app and social media.
The focus of their marketing push will be a central hub on the Amazon website, featuring twitch live-streams and information about all the games in attendance at the show – there’s also going to be monthly giveaways to win tickets to EGX.
Rupert Loman, CEO of EGX’s parent company Gamer Network commented:
We asked our community where they prefer to buy and pre-order their games and Amazon was overwhelmingly their number one choice. Their obsessive focus on customer experience fits perfectly with our attendees’ discerning taste. We’re extremely pleased to have the backing of another market-leading partner.
Amazon have released their own game engine for those of you who wish to create your own creations on Xbox One and PC.
Designed to work with the Amazon Web Services, which utilises their cloud-based computing technology, Lumberyard can be used to create standalone games, for free, but developers should expect AWS-based charges.
A blend of new and proven technologies from CryEngine, Double Helix, and AWS, Lumberyard simplifies and streamlines game development. As a game engine, it supports development of cloud-connected and standalone 3D games, with support for asset management, character creation, AI, physics, audio, and more. On the development side, the Lumberyard IDE allows you to design indoor and outdoor environments, starting from a blank canvas.
All games created in Lumberyard will also be able to take advantage of two Twitch features, Twitch ChatPlay and Twitch JoinIn. ChatPlay will allow the developer to create games which respond to keywords in a Twitch chat stream, enabling the audience to vote for the most desired course of action. Twitch JoinIn allows a broadcaster to invite members of the audience, into the game from chat.
The Lumberyard engine is available to download from their website for free.
Amazon.de has listed “Call of Duty 10” for 69.99 Euro’s which can be pre-ordered now from their website directly. The game is listed for the PC, Xbox 360 and Playstation 3 – giving no clear indication when the title will be available. Continue reading Call of Duty 10 Listed By Amazon→
2K Games has announced a pre-order bonus for BioShock Infinite when purchased through Amazon, a brand new prequel ebook entitled “Mind in Revolt” will be available worldwide for the Amazon Kindle beginning February 12th, 2013. To purchase separately would cost $2.99 through the Amazon store channels. Continue reading BioShock Infinite: Mind in Revolt For Kindle→