It’s been revealed today that EA (Electronic Arts Inc.) and F.C Barcelona have agreed to a new 3 year partnership. Through this EA Sports will become the exclusive and official video game partner of the most popular (anyone disagree?) football club in the world.
“Joining a world class football club like Barcelona as an Official Club Partner is a fantastic opportunity for EA SPORTS and our fans,” said Matt Bilbey, Senior Vice President and Group General Manager, EA SPORTS. “We will create a deeper connection with their passionate, global fan base, and use our games as a platform to engage supporters all around the world for years to come. We are delighted to have the opportunity to partner with EA SPORTS, one of the world’s leading sports and entertainment brands, and to create a stronger relationship between our global fan bases. We encourage everyone to try out the game, get a feel for being under the skin of our players and emulating their actions on the pitch; without a doubt those who try it will enjoy it.”
Said Laurent Colette, the Chief Marketing Officer at FC Barcelona.
In FIFA 14 (via this new partnership) EA Sports were able to capture 3D head scans of 17 F.C Barcelona players such as Xavi Hernandez, Gerard Piqué, Cesc Fàbregas, Dani Alves, and Andrés Iniesta. These 3D scans should mean they appear, as EA put it, as ‘stunning, high-quality and authentic 3D digital player models’. In addition, Camp Nou, Barcelona’s home pitch, will be a featured stadium. F.C. Barcelona and its superstar forward and FIFA 14 cover athlete, Lionel Messi, will become central figures in global marketing, advertising and social media activities for the critically acclaimed FIFA franchise. Plus, F.C. Barcelona will host an exclusive videogame tournament later this year to determine the best FIFA 14 player on the squad.
F.C. Barcelona joins many other prestigious EA SPORTS partner clubs around the world, including Valencia from Spain’s La Liga, Tottenham Hotspur and Manchester City from Barclays Premier League in England, Borussia Dortmund from the German Bundesliga, Olympique Lyonnais and Paris Saint-Germain F.C. from Ligue 1 in France, and AC Milan in Italy’s Serie A.
FIFA 14 is released on September 27th on Xbox 360.