THQ Blame uDraw For 30 Million Dollar Loss

Xbox 360

THQ’s CFO Paul Pucino, revealed today in an investors Q&A that there are around 1.4 million unsold units of uDraw, which has reduced sales revenue by around $100 million. He further claimed that THQ would have doubled the profitability if it were it not for uDraw – totalling now an operating loss of $30 million as a result.

Pucino Quoted:

“Where that $100m comes from is we have about 1.4 million units still in inventory that we haven’t sold that we planned on selling. If you think about an average price of about $56 or so, that accounted for a shortfall of about $80 million.

“Then the million or so units that we did sell-in we had to sell at a lower price. That, coupled with software sales that are associated with uDraw being lower as well, totals about $100 million…”

Whilst the uDraw tablet was a roaring success for the Wii selling more than a million units, it was not replicated on the Xbox 360 or PS3. Having tried the device hands-on for the Xbox 360, it is very much a childs toy and child-like games on a console which has record breaking sales of 18 rated first person shooters, would put the uDraw in a minority market.

In other words… it’s a load of crap!

(via EuroGamer)

Founder of ThisisXbox.com (owner from 2010 - 2014), now writer and reviewer with an interest in writing thriller fiction. Two addictions; Diet Coke and Call of Duty. All views expressed everywhere are my own and not that of my employer!