Why You Can’t Alway’s Believe What Microsoft Tells You About E3

Events

Microsoft has just issued a statement to confirm that no new next-gen Xbox console will be shown at E3 2012. Before we get all miserable and slump back down in our seats and just take it on the chin, that – that was that, and cry solemnly into our coffee – or Diet Coke in my case …I’d like to reminisce over how many times I was getting excited about an Xbox 360 Slim console in 2010.

Countless reports were being unearthed from different sources who claimed Microsoft had a new version of the Xbox 360 in development, but official reports from Microsoft told their awaiting public that no Xbox 360 slim would be shown at E3 2010. Rumours provided us with glimmer of hopes and the occasional slip up from a Microsoft employee was soon shot down with yet another statement that “no new Xbox 360 slim is in development” the current model has so much life in it blah…bloody…blah. So, In a kinda Déjà vu moment lets go back in time and read what Microsoft had to say about the Xbox 360 Slim which was in development and then later shown at E3 2010.

Microsoft confirmed via Kotaku that a slim console is not in development because current models have a lot more life in them yet.

“We feel like our system has done very well for us in the current form,” 360 product management director Aaron Greenberg told Kotaku.com. “We have no plans for a slim.”

“We feel that we’re not even at the halfway point,” said Greenberg, “People have invested in these consoles, and we have massively connected communities and we have storage. I think what we did with the New Xbox Experience is a sign of what we want to do with the console.”

…and now a statement about E3 2012 with Kotaku

“While we appreciate all the interest in our long-range plans for the future, we can confirm that there will be no talk of new Xbox hardware at E3 or anytime soon. For us, 2012 is all about Xbox 360-and it’s the best year ever for Xbox 360. The console is coming off its biggest year ever-a year in which Xbox outsold all other consoles worldwide. Xbox 360 didn’t just outsell other consoles, it also outsold all other TV-connected devices like DVD players, as well as digital media receivers and home theatre systems. And in our seventh year, we sold more consoles than in any other year-defying convention.

This year, we will build on that Xbox 360 momentum. With “Halo 4,” “Forza Horizon,” “Fable: The Journey,” and other great Kinect games on the way, our 2012 Xbox lineup is our strongest ever. This year, we will deliver more TV, music, and movie experiences for Xbox 360-as we’ll make it even easier to find and control your all entertainment. And this year, Xbox games, music, and video are coming to Windows 8 so people can enjoy their Xbox entertainment wherever they go.”

The point we’re making is that at times Microsoft lie because if they came out and said – “hell yes, guess what the new Xbox 720; HERE IT IS BUDDY, knock yourself out, spread the word” it would destroy the hours spent in marketing meetings and PR representatives adhering to deadlines and time schedules.

If, just if there is an Xbox 720, or rumoured Xbox 8, you just have to wait and see what Microsoft have up their sleeves, but all statements should be taken with a pinch of salt. Microsoft are not about to ruin the E3 2012 surprise before it’s even happened…

…you can’t alway’s believe what Microsoft tell you about E3!

Founder of ThisisXbox.com (owner from 2010 - 2014), now writer and reviewer with an interest in writing thriller fiction. Two addictions; Diet Coke and Call of Duty. All views expressed everywhere are my own and not that of my employer!