Xbox 360 Takes Over London For Epic Halo 4 Launch

If you were looking at the night sky in London last night, you might have caught glimpse of the grounnd-breaking light performance display put on for the launch of Halo 4. On the eve of the one of the most highly anticipated blockbuster launches of 2012, Xbox 360 celebrated the release with a Halo 4 Glyph symbol that was one of the largest and brightest man-made structures to ever fly over a capital city. It measured 50 feet in diameter and weighed over three tons!!

Over 500 super-fans and spectators were treated to an epic aeronautical show as the Glyph flew over the River Thames from Greenwich Peninsula to Tower Bridge, past some of the world’s most iconic landmarks. Dynamic effects wowed crowds as they enjoyed the spectacle of one of the largest lighting art performances ever flown under a helicopter.

Additionally around the world, midnight openings took place in 40 countries at more than 10,000 stores – more than 350 locations across the breadth of the UK alone, including the flagship event at GAME Westfield Stratford – as 350 fans lined up to count down to the game’s release. At marquee launches in London, Seattle, Paris, Berlin, Tokyo, Singapore, Hong Kong, Dubai, Sydney and other major cities, throngs of fans, celebrities and more flocked to be among the first to play Halo 4, meet the creators of the game and take photos with the Master Chief.

Developed by 343 Industries exclusively for Xbox 360, Halo 4 ushers in the return of its hero, Master Chief, in a newly envisioned sci-fi adventure – and you can read our review of Halo 4 via this link.