Microsoft have announced the Xbox Design Lab, allowing you to create your own controller.
If you head over to https://xboxdesignlab.xbox.com/ you can stat work on your new controller.
This of course is the brand new Xbox Controller, with Bluetooth connectivity and new grips at the back.
Now you can personalise your very own Xbox Wireless Controller with Xbox Design Lab. Start from scratch or customise an existing design online, choosing from a wide range of colour combinations. You can even add laser engraving for a more personal touch. You design it. We build it. With Xbox Design Lab, the next Xbox wireless controller is truly in your hands.