Xbox Now Relates to Broadcasting Services Not Console Name

xbox now

There’s been a great deal of leaks surrounding the next Xbox with names surfacing such as Xbox 8, Xbox Infinity, just Xbox, but the latest was said to be “Xbox Now” as slipped out by an employee of RARE on social networking sites.

Many media and gaming websites have jumped on the Xbox-conga and rumoured the console name as another addition to the family before Microsoft FINALLY announces the new Xbox at tonights unveiling (6pm BST Time) via Xbox.com and console streaming apps.

A quick trademark search has shown that in the UK, Microsoft trademarked the “Xbox Now” terms last October and it relates to Audio and Video broadcasting services over the internet. With the trademark being registered in the UK, and RARE (who leaked the name) developing in the UK, perhaps this is something they’re working for next-gen…

…but the trademark does not relate to hardware or even software?