Microsoft and the Xbox team are planning one of the biggest entertainment premieres of the year to celebrate the launch of Xbox One with Xbox fans around the world! The new Xbox One will launch next Friday, 22nd November which marks a time of more than eight years since the 360 was first launched (having now sold in excess of 80 million units worldwide).
For Xbox One more than 10,000 retail locations in 13 countries will open their doors at 12:01 a.m. on 22nd November to welcome fans amidst great fanfare. Festivities will kick off in major cities around the world, starting in Auckland, NZ and continuing through Sydney, London, New York City and Los Angeles, uniting fans who have come together to celebrate the availability of Xbox One. The celebrations will be showcased in a live broadcast airing on Spike TV, beginning at 11 pm ET/8 pm PT, on Xbox.com and on Xbox Live.
Retailers around the world are planning exciting activities to celebrate with Xbox fans – ranging from free give-aways to entertainment on-site to visual spectacles – all in celebration of Xbox One. Retail partners including GAME, Tesco, Best Buy, EB Games, FNAC, are keeping their doors open past midnight for fans to purchase their Xbox One. In the US, fans can check with any of these retailers to participate in their Midnight Madness events: Best Buy, GameStop, Walmart and the Microsoft retail store.
Launch night officially kicks off in New Zealand where, in partnership with EB Games, Xbox will throw a massive Midnight Madness event at Shed 10 in Auckland for fans, partners and press to play Xbox One launch titles, enjoy music and DJ sets and enter to win an Xbox One. Shortly after, Australia will light up the iconic Sydney Harbour for the launch of Xbox One. With the Sydney Harbour Bridge and the Sydney Opera House as a backdrop, Xbox will host a midnight event to celebrate with fans.
As launch night continues across the globe, some of the world’s most iconic cities will be transformed to celebrate the launch of Xbox One. The UK will celebrate the launch of Xbox One in Central London at an event featuring many surprise performances, celebrity appearances and gameplay. After the live event, attention turns to Area One in London where fans can play Xbox One games while waiting for a special midnight store opening. Gamers, fans and YouTubers alike will gather in Central Paris and Berlin respectively to experience the Xbox One launch line-up. Skin and Emis Killa will help usher in the new generation at an exclusive launch event in Italy, in partnership with MTV, and fans in Spain can play Xbox One games in Madrid’s Colon Square. Other landmark events are planned in Austria and Ireland counting down to midnight celebrations with friends, partners and the loyal Xbox community.
And, finishing up its nationwide One Source tour, a colossal Xbox One will make its final stop in Toronto’s launch night, bringing with it surprises, giveaways and more incredible experiences for Canadian gamers.
Xbox One will launch around the world in 13 markets, including the U.S., Canada, Mexico, Brazil, Australia, New Zealand, U.K., France, Germany, Spain, Italy, Ireland and Austria.