UK: World’s First Over-18 Live Outdoor Ad for Prototype 2 This Weekend

Activision has announced today that PROTOTYPE 2, the sequel to Radical Entertainment’s original best-selling game of 2009, will be launched in the UK with the world’s first ever over-18 live outdoor advertisement. Such is the explicit nature of the ad it has been recommended as only suitable for those over the age of 18, and it has been agreed that it shall take place after the 9pm watershed to avoid a younger audience.

At an iconic west London location at 9:00 p.m. (BST) on Sunday 22nd April, the live ad will feature actors playing the parts of PROTOTYPE 2’s new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected.

Recreating action from the game, including a gruesome and bloody confrontation between the Heller and Mercer, the content has been recommended as only suitable for those over the age of 18 due its explicit nature, with an agreement to perform it post-watershed in order to avoid a younger audience.

The five minute long experience will be streamed live on the PROTOTYPE 2’s official Facebook page at for those of age unable to experience the action live, offering fans around the world a chance to watch the production unfold.

As the PROTOTYPE 2 live ad reaches its crescendo, fans will have the opportunity to vote for one of two endings via the PROTOTYPE 2 Facebook page from 20th April. The ending that receives the most votes will feature as part of the grand finale of the advertisement.

To watch the PROTOTYPE 2 live ad stream and vote on the ending, head over to

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